AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in Russia for Q2 2022
Explore the performance trends of the top 5 fashion games on iOS in Russia during Q2 2022, including download rates, revenue, and active user statistics.
In Q2 2022, the top 5 fashion games on iOS in Russia demonstrated varied performance trends in terms of downloads, revenue, and active users. Here is a detailed analysis based on Sensor Tower data.
Lily Diary saw a steady increase in weekly revenue, peaking at around $73 in mid-May. Weekly downloads fluctuated, with a high of approximately 7.7K in late April and a low of about 4.9K in mid-April. Active users ranged from around 64.9K at the beginning of the quarter to over 85K by the end of June.
Love Fantasy: Match & Stories experienced a mixed trend in weekly revenue, reaching a high of $67 twice in April, but dipping to $7 by the end of June. Downloads remained relatively stable, oscillating between 5.7K and 4.7K. Active users showed a downward trend, starting at 9.4K and ending at 7K.
Toca Boca Hair Salon 4 had a significant weekly revenue peak of $215 in the last week of June. Download numbers varied, with a notable increase to 8.6K in mid-May. Active users also saw an upward trend, starting at 16K and reaching 18.7K by the end of the quarter.
Gacha Life exhibited relatively stable revenue, peaking at $34 in late May. Weekly downloads showed a consistent trend, with numbers fluctuating between 6K and 4.3K. Active users remained stable around the 21-22K mark throughout the quarter.
Outfit Makeover did not generate any revenue during the period. However, weekly downloads showed significant spikes, particularly in late April with around 10.3K downloads. Active users increased dramatically from 4K at the beginning of the quarter to over 11K in early May, before stabilizing around 5K towards the end of June.
For more insights into app performance trends, visit Sensor Tower.
